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Jessica Joy

Knitwear designer and writer

Having survived a few craft fairs, each one has taught me something new. My ‘lightbulb’ moments were: managing to pack my whole display in a large WHEELY suitcase (woo!), harmonising the display with colour and these two (lifesaving) display tricks, which I’ve recreated in the hope they’ll help someone else.

A few nights before the fair I was really struggling with how to display my bow rings. I resorted to googling and found this great trick on Pinterest, which used fashion magazines. I wasn’t able to find the source for the pin, but I’m very grateful to whoever it was.

A stack of small vintage books I had were perfect. Just grab three even sections in the middle of the book and fold them in on themselves. You can play around with the proportions, but gravity and physics should hold the folds in place. If not, you can fasten two folds together with a small paperclip or clothes peg near the spine of the book.

Another great trick for prominently displaying brooches, earrings or necklaces is to use a picture frame. There are a lot of tutorials around for arranging chicken wire, string or lace doilies to create a web to hang items from, which really helps to bring the items up to eye level and draw people’s attention in.

I decided to create a quilted base so that I had the flexibility to hang earrings, brooches or necklaces. To do this I used wadding and a piece of linen to mount through the frame. Both of these things I found easily in a local fabric store. Just place the wadding on the mounting board provided and staple the taught fabric to the back. The frame pictured is a 6×10″, but I also did the same with a much larger frame for the main necklace display.

I also grabbed myself a tester pot of paint to add some colour and unify the display – I used pine boxes and frames from Ikea. I think either of these tricks would work well to display your jewellery at home, don’t you think?

Jewellery featured: Striped button and coral flower studs: Onetenzeroseven, pearl earrings: Azzurri Jewellery, knitted silver bow rings: Yiskah Knits, metal stag studs: New Look.

  1. Gabi 4 April 2012, 12:42 am

    I really like the book display, I’ll have to try it out for my hair clips.

    • Jess 4 April 2012, 11:38 am

      Thank, Gabi. That’s a great idea!

  2. MegansBeadedDesigns 5 April 2012, 10:27 pm

    I’ve made the frames with heavy tulle for earring displays. It works great. Plus I got some very large wooden frames, so I was able; to fit a lot of earrings on a small craft table, which is also very awesome.

    I’ve never thought to use books as part of a craft fair display, though I have used them for photographs. A very cool idea! Thanks for sharing!

    • Jess 6 April 2012, 9:44 am

      Thanks, Megan. So glad you found it useful. I’ve used books just as props in the past but i’m pleased they now have a functional use!

  3. Sophie 10 April 2012, 11:10 pm

    This looks so fantastic! So do you glue the pages down or anything?

    I’m so psyched that you featured my earrings in this, thank you :) I love the display items you’ve chosen, they all compliment each other so well.

    I’ve been meaning to try the photo frame idea, but using lace instead of linen. My ‘studio’ looks a little uninspiring so I might try making a huge one for the wall to store all my stock :)

    And you’re wearing my creations in your ‘about me’ photo :D so touched! I love the look of your blog right now, super sweet.


    • Jess 11 April 2012, 10:32 am

      No glue, just physics – lol. If you get the folds in just the right place the weight of the book holds them down and the folds stop the book shutting. For the fair I did prop it up behind just in case it got knocked.

      Oo I’ve seen the lace idea too, it looks amazing. That’s a great idea for stock! You’ll have to do a ‘studio tour’ when it’s up.

      I looove my earrings, like I said I had to feature my MOST prettiest jewellery. That photo is also on my facebook profile – maximum exposure! :)

  4. Ros 6 April 2013, 7:49 pm

    Hi ive been looking for inspiration to improve my jewellery stall for this years craft fairs and your ideas have wowed me! I totally love your whole image/brand ideas! I’m just in the early days of creating a web site. Yoe have given me a real lift- thank you!
    Happy days……..ros

    • Jess 10 April 2013, 3:26 pm

      Hi Ros, that is so sweet of you to say – i’m really pleased you’ve got some new ideas from this. Good luck with your fairs!!

  5. kaushik 18 April 2018, 12:12 pm

    Time changed, trend change but jewellery never go out of the style. Jewellery is something which we find in every woman’s wardrobe. Silver jewellery gives endless elegance and it goes on any attire

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