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Jessica Joy

Knitwear designer, teacher and author

Hav­ing sur­vived a few craft fairs, each one has taught me some­thing new. My ‘light­bulb’ moments were: man­ag­ing to pack my whole dis­play in a large WHEELY suit­case (woo!), har­mon­is­ing the dis­play with colour and these two (life­sav­ing) dis­play tricks, which I’ve recre­ated in the hope they’ll help some­one else.

A few nights before the fair I was really strug­gling with how to dis­play my bow rings. I resorted to googling and found this great trick on Pin­ter­est, which used fash­ion mag­a­zines. I wasn’t able to find the source for the pin, but I’m very grate­ful to who­ever it was.A stack of small vin­tage books I had were per­fect. Just grab three even sec­tions in the mid­dle of the book and fold them in on them­selves. You can play around with the pro­por­tions, but grav­ity and physics should hold the folds in place. If not, you can fas­ten two folds together with a small paper­clip or clothes peg near the spine of the book.Another great trick for promi­nently dis­play­ing brooches, ear­rings or neck­laces is to use a pic­ture frame. There are a lot of tuto­ri­als around for arrang­ing chicken wire, string or lace doilies to cre­ate a web to hang items from, which really helps to bring the items up to eye level and draw people’s atten­tion in.I decided to cre­ate a quilted base so that I had the flex­i­bil­ity to hang ear­rings, brooches or neck­laces. To do this I used wadding and a piece of linen to mount through the frame. Both of these things I found eas­ily in a local fab­ric store. Just place the wadding on the mount­ing board pro­vided and sta­ple the taught fab­ric to the back. The frame pic­tured is a 6x10”, but I also did the same with a much larger frame for the main neck­lace dis­play.I also grabbed myself a tester pot of paint to add some colour and unify the dis­play — I used pine boxes and frames from Ikea. I think either of these tricks would work well to dis­play your jew­ellery at home, don’t you think?

Jew­ellery fea­tured: Striped but­ton and coral flower studs: Oneten­ze­ro­seven, pearl ear­rings: Azzurri Jew­ellery, knit­ted sil­ver bow rings: Yiskah Knits, metal stag studs: New Look.

  1. Gabi 4 April 2012, 12:42 am

    I really like the book dis­play, I’ll have to try it out for my hair clips.

    • Jess 4 April 2012, 11:38 am

      Thank, Gabi. That’s a great idea!

  2. MegansBeadedDesigns 5 April 2012, 10:27 pm

    I’ve made the frames with heavy tulle for ear­ring dis­plays. It works great. Plus I got some very large wooden frames, so I was able; to fit a lot of ear­rings on a small craft table, which is also very awesome.

    I’ve never thought to use books as part of a craft fair dis­play, though I have used them for pho­tographs. A very cool idea! Thanks for sharing!

    • Jess 6 April 2012, 9:44 am

      Thanks, Megan. So glad you found it use­ful. I’ve used books just as props in the past but i’m pleased they now have a func­tional use!

  3. Sophie 10 April 2012, 11:10 pm

    This looks so fan­tas­tic! So do you glue the pages down or anything?

    I’m so psy­ched that you fea­tured my ear­rings in this, thank you :) I love the dis­play items you’ve cho­sen, they all com­pli­ment each other so well.

    I’ve been mean­ing to try the photo frame idea, but using lace instead of linen. My ‘stu­dio’ looks a lit­tle unin­spir­ing so I might try mak­ing a huge one for the wall to store all my stock :)

    And you’re wear­ing my cre­ations in your ‘about me’ photo :D so touched! I love the look of your blog right now, super sweet.


    • Jess 11 April 2012, 10:32 am

      No glue, just physics — lol. If you get the folds in just the right place the weight of the book holds them down and the folds stop the book shut­ting. For the fair I did prop it up behind just in case it got knocked.

      Oo I’ve seen the lace idea too, it looks amaz­ing. That’s a great idea for stock! You’ll have to do a ‘stu­dio tour’ when it’s up.

      I looove my ear­rings, like I said I had to fea­ture my MOST pret­ti­est jew­ellery. That photo is also on my face­book pro­file — max­i­mum exposure! :)

  4. Ros 6 April 2013, 7:49 pm

    Hi ive been look­ing for inspi­ra­tion to improve my jew­ellery stall for this years craft fairs and your ideas have wowed me! I totally love your whole image/brand ideas! I’m just in the early days of cre­at­ing a web site. Yoe have given me a real lift– thank you!
    Happy days.….…ros

    • Jess 10 April 2013, 3:26 pm

      Hi Ros, that is so sweet of you to say — i’m really pleased you’ve got some new ideas from this. Good luck with your fairs!!

  5. 5 Easy DIY Jewelry Display Ideas 24 February 2015, 9:58 pm

    […] 2. Curled Book PagesSo cute and per­fect to show­case rings and ear­rings in your store or at shows, and of course at home too if you’re into keep­ing a cute vanity/jewelry area. Use your favourite old books to add a spe­cial touch.Source […]

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